After more beta testing, which involved asking DJs whether successive builds sounded and felt right, they created a timecode much better suited to manipulating a record based on their research into the RIAA curve (a pressing standard employed by the phonographic industry). They took the idea further and pressed a timecode onto vinyl. In 2000 Steve and AJ began experimenting with the idea of being able to emulate turntable-style scratching of audio with a computer mouse. Rane Serato Scratch Live SL1 USB Interface The product, Pitch-N-Time, is now a widely used plug-in for industry leading digital audio workstations Avid Pro-Tools and Apple Logic. He realised the tool would significantly reduce post-production costs, eliminating the need to re-shoot scenes or re-record orchestras or other sound owing to other changes made at this stage of the film making process. The engineer who agreed to meet with the pair was amazed. AJ’s father Steve was in LA and organised a meeting with Sony Pictures. With the help of family investors they went to major electronics companies in Japan, but met with closing doors and nearly gave up on the whole idea.Įventually a market was discovered in motion picture post-production. Despite Steve wanting to give it away for free, AJ convinced him to try and sell it. Steve’s friend AJ Bertenshaw, co-founder of Serato, saw the commercial potential of the invention. Following research and some complex mathematics, Steve wrote an algorithm that made it possible to alter both the pitch and the tempo independently – and did so in a matter of minutes rather than over an entire day. Back then there were products that did this, but processing audio took almost a whole day and the results were often poor reproductions of the source audio. When he did so the pitch of the solos would change, but Steve wanted everything to sound the same only slower, so that he could learn the arrangements.
He wanted to be able to slow down bass guitar solos in order to learn them. The path to Serato began in 1997 when company founder Steve West was attending the University of Auckland. Owing to the success Serato has had with this product in particular, Scratch Live is often colloquially referred to simply as "Serato" within popular DJ and dance culture.
#Serato scratch live software software#
In less than a decade ‘Scratch Live’ – the market-leading vinyl record emulation software invented and developed by Auckland-based Serato Audio Research – has become nearly as synonymous with DJing as the Technics SL-1200 turntable.īy downloading Scratch Live software to a computer, and connecting scratch live hardware between a traditional DJ setup and said computer, DJs can now access and perform their entire digital music collection on turntables or CDJ players.
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